What I wanted to say on FB, but felt it would add to the flames is that I think part of the reason why people struggle with the idea of paleo (and atkins, etc) is a symptom of 30 years of "healthy = low fat, high carb" teachings. People struggle with staying healthy, feel guilty when they aren't, and when a new way of "healthy living" comes around that's the opposite of what they've been told for decades it's like a slap across the face. They HATED atkins. Hated. I tried it for a few months and friends would get angry at me - yes, angry - because I would opt for berries as opposed to an apple. It was like I personally affronted everything about them as a person. It was... weird.

I imagine there are some people who are really only upset about the misnomer; I venture to guess, though, that much of the annoyance from others stems more from this emotional tie to what constitutes healthy eating... and what doesn't.

Like you, as long as my friends are healthy and happy, I don't care what they eat. Just wish sometimes, we could have good, informative conversations about food and diet without it becoming emotionally charged.